How we make them

Every Plushitos plush starts as a character — who it is, what ruins its day, the one line it would say. The look comes after.

1. Character first

   We write the personality before anyone draws a line, so every plush has something to say.

2. Sketch

   Drawn by hand, silhouette first. If you can’t tell who it is from the shape alone, it goes back to the drawing board.

3. Sample

   The first physical sample shows how the fabric hangs and where the seams run. We correct it until it matches the drawing.

4. Production

   Every production run is checked against the approved sample.

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